How Fans Discover New Artists Should Disappoint You

The way music promotion articles would lead you to believe, “music lovers” are just itching to hear new music! But that couldn’t be further from the truth.

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You’re Promoting Music To People At The Worst Times

Where are new artists typically? They’re on SoundCloud, they’re on Twitter, they’re on Facebook. These are all great platforms. But the problem is that you’re in front of people when they’re not trying to find new music.

Take Twitter. Even if Continue reading How Fans Discover New Artists Should Disappoint You

How To Master Audio By Listening From A Distance

During the auditioning phase of audio mastering, listening from different sources is important. But so is listening from a distance and at low volumes.


Listening from a distance allows you to hear the dynamics of your song in different ways. It also allows you to hear how the most powerful dynamics interact in non-ideal circumstances. You may find your highs are  Continue reading How To Master Audio By Listening From A Distance

Creating Original Music To Sound Like Sampled Lo-fi Audio Is Complex

When you listen to my music, it has a certain lo-fi quality to it because I’m employing complex processes to make it sound that way. It’s created from scratch but, sadly, nearly all songs out there out there in my genre of music is “pieced together” from samples; most of which are stolen (“licensed”) from songs from the 70’s and 80’s.

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What Music Sampler People Are

Don’t confuse “music sampler” hardware with music sampler people. We’ll start with  Continue reading Creating Original Music To Sound Like Sampled Lo-fi Audio Is Complex

Interacting With Every Fan May Not Make A Difference

Look at every “music promotion” and “how to gain a following” article written and they’ll all include the following advice: “interact with every fan every time“. Well it may not make a difference. Surprisingly, it may serve to make you look less professional and less established than the artists and musicians you’re trying to aspire to.

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How Many Of Your Initial “Fans” Are Regular Music Fans?

Look at the typical person who follows or interacts with new music artists and groups; they’re the same kinds of people also creating “music” (I use that word lightly). All desperate for exposure, especially in the electronica community. The entire point of “respond to every fan!!” is just that; responding to fans. But the majority of Continue reading Interacting With Every Fan May Not Make A Difference

The Unoffical Rules Regarding Remix Naming

There’s a few unspoken rules that have developed on how to name remixes. Let’s start with Nice and Soft and Smooth as an example.

I feel it’s important to give remixes interesting, catchy names when you’re doing the remixing yourself. Normally, remixing takes on the name of the person doing it. So if this song was remixed by Daft Punk, it’d be called “Mixer Jaëxx – Nice and Soft and Smooth (Daft Punk Remix)“. You don’t need, or want, to name the remix individually since the title’s already long enough with the remixer taking credits.

Now, if Daft Punk did Continue reading The Unoffical Rules Regarding Remix Naming

Why Electronica SoundCloud Creators Aren’t Genuine

I’ve learned that a lot of electronica music creators (genres like downtempo, drum & bass, techno, etc) are “plastic people” compared to acoustic music creators (such as acoustic guitar signers). When you look at engagement on places like SoundCloud, it becomes obvious.

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Fiction Scenario

Take two songs; one is a chillout song, the other is an acoustic guitar vocal song. Both will have the same “professional” production value and creativity. They mostly submit their songs to general genre groups and they both interact and leave comments for tracks with the same style. Both songs have Continue reading Why Electronica SoundCloud Creators Aren’t Genuine

The Meaning of Iron Butterfly

So, what do the lyrics mean of Iron Butterfly? When my music has a story or meaning, I want it to be hard to decipher on your first listen through, but after your second, third or fourth time through, I hope the story or meaning becomes clear. That said, I purposely design ambiguity into my music to always leave a little mystery and to create something for our imagination (yours and mine).


Consider this section a cheat sheet; a spoiler section. I’d prefer you not read this until you’ve given yourself a chance to figure it out. I’m going to present the meaning and story, not how I’ve thought it up, but from the way the lyrics and clues would lead us, the listener, to understand.


The male starts talking about a female he’s involved with. At “I will not let her go”, we understand they had some kinda’ breakup. From it, we can surmise that he was the one who Continue reading The Meaning of Iron Butterfly